HAM (BURGER), A CIRCLE, A PERFECT SHAPE 4 OCTOBER 2012

HAM (BURGER), A CIRCLE, A PERFECT SHAPE

Ham Holy Burger doubles, with the first opening in Rome, after the success of Milan.

The formula is always the same: high-quality hamburger prepared with Piedmontese meat (the one of La Granda, an association of Piedmontese breeders aimed at enhancing local meat) guaranteed by a Slow-Food presidium, and orders placed using Ipads.

A different location in a charming site: Ham Holy Burger opens its doors in Via Brescia, in the ancient Peroni beer store, whose restyling has been assigned to Costa Group and Sebeto Group, confirming the well-established partnership between the two companies.

The intervention combines the preservation of original elements, such as the decorations on the walls, the boiserie and granito tiles, and more industrial elements that make the location look like a “sandwich workshop”.

The tablets of the “Ham free zone” can be used to take a look at the menu, to ask for the bill or simply to surf the net thanks to the free wi-fi connection.

Everything reflects the mood of a format based on oppositions: the simplicity of the hamburger and the sophistication of the ingredients, the elegant essentiality of the ambience and the technology of the Ipads.