La pralineria di Ferrero atterra a Fiumicino 12 JANUARY 2012

La pralineria di Ferrero atterra a Fiumicino

The praline, the boutique...Ferrero

Ferrero opens at Rome Fiumicino Airport with the world's first airport boutique, realized by Costa Group, who renovates in this occasion a lasting partnership.

A tailored suite: a boutique that combines elegance and quality, with the praline as main protagonist, artfully exposed to stimulate greediness and curiosity and to attract passers-by's attention, with lights, colours and reflections. For the project Costa Group has cooperated with architect Paolo Maldotti.

An exclusive context, starting from the curved roof covered with Ferrero's pralines, diffusing glares and reflections all around: a carefully studied scenography in order to exalt Ferrero's proposal.

A wide choice of pralines and original packets, personalised for every client, both in packaging and selection. To taste, to buy and to bring on journey.

For a chocolate shopping experience dedicated to high quality, even in airport.

An important and innovative concept for italian confectioner Ferrero and for the market as well.