4 JUNE 2012

At Eurocarne, Costa Group presents the “moving butcher's”

How can we react to the butcher's crisis? Getting the butcher out of the counter.

The idea is simple and unusual for all the operators who believe that the commercial challenge against the retail distribution is doomed from the start.

If the ground is mined, the present challenge is to rediscover traditions, diversifying consumption. The battle has to be fought in the quality field, combining a certified production chain and a service that involves the consumer from the cutlet purchase to the cooking and serving of the steak.

Creating a format that combines different souls, in which meat is the main protagonist of the show, Costa Group supports butchers in their challenge: starting from the meat and going further, presenting at EuroCarne a “moving butcher's” in which butchering and cooking, retail and preparation in front of the client are combined together.

The experiment can be considered as a meeting point between the clients and the story behind the products, such as La Granda hamburger (an Eataly's product), raw milk cheeses and high quality coldcuts.

Starting from the meat, Costa Group invents a show in which the butcher stages and performs his exhibit in front of the client.

Because in difficult times we must react with new ideas.